SEO

Search engine optimization (SEO) is the process of improving the visibility of your website in the search engine natural search results.  At College Station Website Designs we pride ourselves in getting our clients to the first page of Google using SEO.  We work hard to make your site more “search engine friendly” making it easier for potential customers to find your business online.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

When optimizing your site we take in to consideration how search engines work, what people search for, and the actual search terms typed into search engines. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Lastly, building links to your site from other relevant sites around the web teaches the search engines that other sites see your site as relevant to your topic.

While we often see very fast results from our SEO work it’s really meant to be a long term strategy. Depending on your budget & the amount of competition in your industry getting your website placed high in the search engines can sometimes take 90 to 120 days.  For this reason we suggest combinging SEO with PPC (Pay Per Click) advertising.  While SEO and PPC are both very effective tools in your Internet marketing toolbox neither is meant to be a “set it and forget it” event.  Search engines are constantly changing their algorithms and advertising can grow stale over time or be noticed and addressed by your competition.  For this reason we offer ongoing maintenance plans for your SEO and PPC campaigns.